And when brands have a history of transparency, 85% of people are more likely to give them a second chance after a bad experience or crisis. But it also comes with high rewards-more than half of consumers are likely to consider buying from brands that are transparent. Increasing transparency always comes with risks. And many of those consumers attribute this to social media, and the constant connectedness between consumers and brands. Boosts transparencyīrands that don’t shift to a new business model of transparency are not only at risk of losing consumer trust-they’re at risk of creating a crisis for themselves.Ĩ6% of Americans believe transparency from businesses is more important than ever before. And that can save you serious advertising costs-something your senior leaders will thank you for. The better you know who you’re targeting, the more you can refine your strategy and expand your reach organically. Start your free Sprout trial Easier to define and reach your target audienceīetween demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience.Īs Anthony puts it, “Social media gives you the opportunity to better understand your target audience and their interests so that you can consider that when creating marketing assets for your brand or business.” And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Leveling up your social customer care goes a long way. You will be prompted to add the email address at the time of purchase. Hi there, Chewy eGift Cards are emailed to recipients within one hour after you place your order. But it can be huge for your reputation-responsiveness leads to a more favorable view of your company. If you’re not using it to communicate with them, you’re missing a chance to build relationships.Įspecially when you consider that more than three-quarters of consumers expect a response within 24 hours.Īnswering questions, responding to comments and acknowledging complaints may seem simple. Social media is the number one channel for brands to connect with consumers. “Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.” Enables instant communication “In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”Īnd connecting with your audience goes further than making sales-it builds community, which can save you advertising bucks in the future. In fact, this is one of the top pros for Assistant Director of Social Media at Orangetheory, Anthony Yepez. ![]() □ Hello to our penguin friends all the way in the South Pole! □□□ And its popularity continues, with the “Corn Kid” landing a recent partnership with Green Giant. Hundreds of brands created their own feel-good content using the song. The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Social media can bring joyįrom stories of triumph to funny social media memes, social has the power to spark a smile. ![]() ![]() Let’s get into why social media is good, and the positive impact of social media on our lives. And there are plenty of “pros” to celebrate. It’s easy for the negativity around social media to overshadow its benefits. Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Not so long ago, brands and executives were still wondering whether they should be on social media at all. ![]() As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media.
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